The situation is paradoxical. When we know the influence of women in the field of consumption, we can only be surprised to see them so poorly served by banks, management companies or any other financial actor. In fact, this represents a significant loss of earnings: for women but also for the economy and society in general. It also hinders their financial empowerment.

A matter of priorities

Understanding what keeps women out of finance is key to changing this situation. First of all, vision. Although men and women are affected by the same issues (financial management, taxation and transmission), their visions and priorities are different. Securing one’s future is the main reason for saving and investing for women. This requires an adapted approach and service from financial partners. But where to put your savings? And in which asset class to invest when you are a woman?