Is Now the Time to Invest in Cryptocurrencies?

As exciting as it is mysterious, cryptocurrency is a distinct asset class. Although still relatively new, this virtual currency continues to stir debate. PFor private clients, traditionally invested in equities and fixed income, digital assets seem to operate in an entirely different realm. And in some ways, they do. But they also open new horizons and therefore, new opportunities. As the landscape evolves, it is crucial to distinguish between what is said about cryptocurrencies and the reality they represent, while also understanding the risks involved in order to take full advantage.

green grass field with trees and mountains in the distance

The idea of creating a virtual currency is not new, but it was truly after the 2008 financial crisis that cryptocurrencies began to take off starting with the launch of the first one, Bitcoin, in early 2009. Its issuance and transaction processes are based on the blockchain principle. The initial ambition was simple, yet revolutionary: to create a decentralized currency, accessible to anyone with an internet connection and free from government and central bank control, making it immune to monetary policy changes.

Where Do We Stand?
In less than two decades, this virtual world has expanded far beyond Bitcoin, and cryptocurrencies have grown rapidly with the emergence of new digital currencies such as Ethereum, as well as the family of stablecoins, which aim to mirror the value of assets like the US dollar, gold, the euro, or a basket of currencies, in an effort to temper the high volatility of this asset class. Today, an entire decentralized finance ecosystem has emerged. The same applies to music, artworks, or videos, which are now transformed into digital assets through blockchain-verified ownership certificates (NFTs). Even central banks are now exploring the potential of these types of assets.

While today’s crypto environment is particularly compelling, it’s important to remember that it emerged from a turbulent period marked by extreme volatility, regulatory crackdowns, and the collapse of major players. However, the market is showing signs of maturity: institutional adoption is increasing, and significant regulatory clarifications are underway. Major financial institutions now offer cryptocurrency-related services, and the approval of Bitcoin ETFs has provided cryptocurrencies with a new legitimacy they previously lacked.

green grass field with trees and mountains in the distance

What Lies Ahead ?
With the return of a crypto-friendly Trump administration, there is reason to believe that the regulatory landscape could evolve once again. Initially skeptical of digital assets, Trump shifted his stance as the crypto industry gained influence even going so far as to launch his own digital currency. His administration could therefore implement a more flexible regulatory environment, easing some of the restrictions that have previously hindered institutional adoption of cryptocurrencies. That said, ongoing uncertainty around regulation remains a key issue for the future of this asset class. Financial market regulators will continue to play a decisive role in this regard.

Risks and Opportunities
For private clients accustomed to the relative predictability of equities and bonds, cryptocurrencies offer both unique opportunities and distinct risks. On the opportunity side, cryptocurrencies present an alternative with significant return potential. In this context, Bitcoin often referred to as “digital gold” has demonstrated resilience as a store of value and as a hedge against inflation. At the same time, other blockchain technologies, such as Ethereum’s smart contracts, are driving innovation in finance but not only there: video games and supply chain management are also benefiting.

But let’s be clear: cryptocurrency volatility remains extreme. These assets can experience double-digit price swings in a single day, and regulatory risks still exist. Although the industry has matured, malicious actors remain in the ecosystem. Custody and security are also major concerns for investors. Unlike equities or bonds, which typically benefit from strong protections, cryptocurrency investments require a different approach. If you’re interested in this asset class, you’ll need to become familiar with concepts like private keys and cold storage solutions and seek advice from experts.

green grass field with trees and mountains in the distance

Investor Takeaways
When it comes to cryptocurrencies, allocations must be measured. They should complement an existing portfolio not define it. In this context, a single-digit percentage allocation can provide exposure to upside potential without introducing excessive risk. Next, due diligence is essential. Not all cryptocurrencies are created equal. Investors should focus on assets with strong use cases, significant adoption, and solid institutional backing. Finally, think long-term. The cryptocurrency market is and will remain volatile. But like any emerging asset class, patience is a strategic position that can be rewarded over time.

Let us keep in mind that the cryptocurrency market is still boiling. We are only at the beginning of a profound transformation in finance driven by technology. Whether you are an early adopter or a cautious observer, remember that understanding what you invest in is essential just as it is in any other area. And if there is one lesson to take away here, it is this: the goal is not to chase trends, but to invest wisely, manage risks, and seize opportunities where they make sense.

 

Dominique De Riaz

Managing Director
Chief Executive Officer

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