Let’s Encourage Female Entrepreneurship
The entrepreneurial landscape has long been dominated by male figures, but over the decades, women have gained ground. They have asserted themselves and even proved to be serious assets in the business world. Many studies demonstrate that companies, where at least half of the leadership positions are held by women, generally experience stronger growth and better profitability.

Reaching a key position or starting one’s own company often requires a lot of courage, perseverance, and a well-defined strategy, whether one is a man or a woman. However, it is especially by employing their skills and fighting daily to overcome the challenges specific to their gender that women reach the highest levels in their careers. When they succeed, they pave the way for those who harbor the same ambitions. In this sense, female entrepreneurs play an essential role in building a more equal and inclusive professional future.
While female entrepreneurs are often characterized by their determination and resilience, obstacles related to gender inequalities continue to hinder their progress. Even if they are motivated by a particular interest, personal experience, or the desire to solve a specific problem related to their community or industry, obstacles are very real for them. Indeed, they often face unique challenges such as social stereotypes, lack of equal funding, and sometimes even under-representation in certain sectors.
For example, fundraising is a hurdle for female entrepreneurs. When they seek investors, grants, or loans to finance their businesses, they face challenges. There is systematic mistrust towards projects led by women, expressed through significant caution, lack of support, and an insistence on the perfect proposal. Money, a crucial factor in which female entrepreneurs often lack, becomes a major obstacle. Men will be questioned about the potential for gains, while women will be scrutinized about the potential for losses. Fortunately, this obstacle is not insurmountable. Entrepreneurship involves risks. Sometimes all it takes is stepping out of one’s comfort zone to succeed. And failures can be a step towards success.

As entrepreneurs and mothers, women must juggle professional and family responsibilities, which is a significant challenge. Balancing these different aspects of their lives is not always easy. However, they manage to find balance by identifying their priorities, setting clear boundaries, and taking time to recharge. This balance allows them to remain energetic and focused on their goals. The perseverance and determination they demonstrate eventually pay off, whether through the growth of their business or an expansion of its social impact. Success can also translate into the creation of a lasting entrepreneurial legacy.
Female entrepreneurs generally have a sharp eye for identifying market opportunities. They observe emerging trends, understand public needs, and are capable of innovating to meet new requirements. Whether in the technology, finance, fashion, health, or other sectors, female entrepreneurs explore new territories often overlooked by others. And that is one of their greatest talents.
Beyond these arguments, the journeys of women who have become entrepreneurs tell us fascinating stories of passion, determination, and success in the face of adversity. Take, for example, Baroness Helena Morrissey, a member of the House of Lords.
This woman, active in financial services for over 30 years, has nine children and has written extensively on balancing parenthood and career. She campaigns for financial equality for women and founded the 30% Club, aimed at increasing the representation of women on the boards of British companies. She now chairs the Diversity Project, whose mission is to attract and develop talent of all genders in the investment sector.
As the entrepreneurial landscape continues to diversify, it is essential to celebrate and support women who pursue this path. Their achievements are true sources of inspiration for future generations. They also enrich the business world by presenting unique and innovative

Elizabeth Jacquier, CWMA
Partner & Senior Financial Advisor
Executive Director
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